Webinars Aren’t New, So Why Are They Still So Bad?

Written by: Matthew Turco | Posted on:

I have been watching a lot of webinars over the past several weeks because of the coronavirus. And it amazes me how many people are really not very good at using this medium, despite its rise to prominence.

It isn’t like this medium hasn’t existed for years and that people haven’t figured out the enormous leverage that this medium affords us in the hyper-connected digital age. Maybe this is what Powerpoint was like in the early days. However, I would venture to say that people are even worse at using this particular medium than they are in live presentations (despite the fact that it is so clearly derivative of live presentations). And maybe that why I’m so concerned. When I see how the average user of Powerpoint presents information, even today, I’m led to believe that webinars may never get much better.

For the sake of your audience. Please

  1. Practice your presentation several times and record it
  2. Watch the presentations from the viewers’ perspective
  3. Make corrections (how can you SHORTEN the presentation?).

In almost every presentation that I see, the introductions are too long and self- serving and the interactions (live surveys, reading comments, questions, etc) offer no real value. As a viewer (and learner), it takes too much effort to get to the real “value” for which I’m exchanging my limited time and attention. Thank God...

  1. Most people offer the recordings to view afterwards
  2. I have a program like Downie that allows me to download the recordings and then skip through the boring introductions and watch the real content in variable speed.

Until next time - enjoy the digital revolution, warts and all.